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THE BLOG

Remarketing: Is it Magic or Murder?

Many years ago my Mother made the unfortunate discovery that I seem to have an uncanny eye for picking out flattering clothes for her – things that she wouldn’t have picked out herself, but that she loved once she had them on in the change room. Thus began my burden, taking my amazing Mom shopping…

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A Content Marketing Model that Works

I first came across the “Hero, Hub, Hygiene” content model several years ago at a conference where Mark Schaefer presented the concept. I was teaching a course in Content Marketing Strategy and thought it would be a valuable tool to bring to the class. It was still the “early days” for content marketing as a…

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Tips to Market Through a Down Economy

Too often, when businesses are facing difficult times the first thing they do is cut from advertising and marketing spending. Studies have shown that in previous recessions the businesses that continue to invest, not only grow through recessions but capitalize on the eventual recovery….

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Our Relationship Status with Valentine’s Day Marketing

Whether you’re a fan of Valentine’s Day or not, it’s difficult to ignore the aisles of pink and red that pop up across stores mid-January. They’re often filled with heart-shaped candy and stuffed animals but, while the brands and characters change, it all feels very…traditional. Notably so, considering how the concept and expression of romance…

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