What Makes Tenato’s Market Research Different?

At Tenato, our approach is somewhat different than most market research firms, for three reasons:

  1. We quickly prioritize. Because strategy is a core part of what we do, we have a very clear picture of just how much market research– and what kinds– are definitely required to build a marketing strategy. So, we’re often able to help you pare back or redefine what’s most necessary for your research budget in order to build your strategy.
  2. We get to the “why” faster. If you really want to know what your clients think of you (and why), or what potential clients might think of a new concept, it takes a different approach from what a conventional scripted researcher might use. You need a senior researcher that can build a rapport with someone, explain the purpose of the research, begin a conversation, and have an informal chat that allows people to open up and say what they really think. This is an approach in which we excel, and that often leads to ground-breaking insight for strategy development.
  3. We use new innovative methods. Social media monitoring, keyword trends, and online metrics can give a lot of insight into potential needs in the market. Sometimes these techniques are much less expensive and more accurate than surveying hundreds or thousands of people. Finding out what millions of people online ARE saying is often more accurate than asking a few hundred what they WOULD say.

The problem with marketing research is that there are nearly endless ways to do it. At Tenato, we have very broad research capabilities, and our preference is always to zero in getting you clear answers in the most efficient way possible. Sometimes, that means synthesizing data from existing sources (industry associations, news sites, online data tools) into what we call “Secondary Research”. Sometimes, it means directly asking people what they think, i.e. “Primary Research”.

Here’s an overview of our market research capabilities:

Primary Research – Depth Interviews, Surveys, Focus Groups, Feasibility Studies, Competitive Intelligence, Reputation Monitoring, Customer Satisfaction Research, Focus Groups, Crowdsourcing.

Secondary Research – Sourcing Existing Reports, Gathering/Synthesizing Online Data for Competitor and Consumer Research.

The big question is this: What kind of market research do you need? Click here to learn more.