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THE BLOG

Crowdsourcing as a Marketing Tool

Incorporating some kind of customer insight has become essential to a successful business model. Consider it a modern equivalent of the suggestion box, getting access beyond the “mind base” of your own organization….

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Developing a Sales Process

The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….

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Knowing When to Go (to the Media)

There are different kinds of stories the media will take hold of – stories about cute things, about young people and old people doing amazing things, about money. So how do you, as a business owner, get into that stream of having your story told?…

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How to Strategize a Better Business Offering

Whether you’re a product-based company or a service-based company, you may want to develop your offering so that you can make more revenue per sale, be more competitive, and also solve your client’s problems better than you are currently doing….

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