Recently, a colleague and I were discussing various kinds of pricing structures, and this spurred a conversation about the kinds of situations in which a company may need to raise or adjust prices. This goes beyond a temporary surcharge or discount – we’re talking actual changes to their overall pricing. So, with over 20 years’…
Tag: Marketing Strategy
Tips for Marketers on Surviving and Thriving in a Digital Information-Overload Age
It’s hard being a marketer in 2019! I know that, and not because I am a marketer. Rather, I am a strategist, measurement specialist and market researcher who works with marketers. I help them drill down to the nitty-gritty, granular detail of how well their marketing is working, understand the stages of the customer journey,…
How to Raise Prices
If you are considering raising your prices, then the question quickly becomes, how? How do you raise your overall prices without losing customers, or making them upset or angry? Many businesses put off price increases for so long, they can never get them to a profitable level, damaging their ability to remain viable. Raising prices can…
The Forecast on Weather Marketing
With new data, technology, and tools, today we are able to leverage weather indications with much more accuracy. For example, when spring temperatures hit 21°C, hair removal products spiked 1400% as bare legs hit the streets. At the same temperature, BBQ sales rise 200% (CBC Radio, 2015). Conversely, although rain can kill BBQ sales, lawn…
Let’s Talk Voice Search
Voice search isn’t new; voice-to-type or voice-to-text software has been around since the 90s, but frequent errors and “auto-correct” mishaps previously left something to be desired. Now, with staggering adoption rates and improvements in recognizing human speech, the changes are happening faster than you think. The “Voice” revolution is not coming – the revolution is…
The Temptation of Greedy Marketing
In the 1987 movie “Wall Street,” the main character, investor Gordon Gecko boldly states that “Greed is good.” And as a business owner and marketer myself, I understand where he is coming from. But I can only agree up to a point. Greed (or perhaps we might call it ambition) to achieve a few of…
