We are extremely proud to announce that we have added another top-tier talent to our roster in Alberta. Chris Edwards brings 20 years of experience as an avid and creative investor, 17 years of which he also worked as a petroleum engineer in Western Canada and abroad. He introduced himself to me a couple of…
Tag: Marketing Strategy
Senior Marketing Strategist Joins Tenato in Vancouver
Chris Schneider joins consulting team of Tenato Strategy Tenato is very pleased to introduce our newest Senior Strategy Consultant, Chris Schneider, who will be based in Vancouver. Chris brings 40+ years experience, progressing from roles in marketing and sales to his most recent post as President of Tierra Sol, a well-known ceramic tile manufacturing business….
Native Advertising: The Revival of Branded Content
It’s becoming increasingly hard to reach, let alone engage, new audiences. Which has meant that marketers have had to find creative ways to advertise….
When to Raise your Prices: 12 Powerful Indicators
Recently, a colleague and I were discussing various kinds of pricing structures, and this spurred a conversation about the kinds of situations in which a company may need to raise or adjust prices. In fact, a price change flows directly to the bottom line, and can have an enormous impact on a business’ profitability. So,…
Tips for Marketers on Surviving and Thriving in a Digital Information-Overload Age
It’s hard being a marketer in this day and age. I know that, and not because I am a marketer. Rather, I am a strategist, measurement specialist and market researcher who works with marketers. I help them drill down to the nitty-gritty, granular detail of how well their marketing is working, understand the stages of…
How to Raise Prices
If you are considering raising your prices, then the question quickly becomes, how? How do you raise your overall prices without losing customers, or making them upset or angry? Many businesses put off price increases for so long, they can never get them to a profitable level, damaging their ability to remain viable. Raising prices can…
