Destinations, DMOs, tour operators and hotels are currently challenged more than ever. The job of re-imagining ways to attract customers in a post-pandemic world requires a lot of thinking and a new approach, often on a very limited budget. The issues boils down to: Several skills required. When it comes to marketing, there are many…
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Pricing
Looking to get a feel for Business or Marketing Consultants Fees? This page lays out our fee ranges, but as you read below, keep in mind that: We have worked with a multitude of small businesses, as small as 1-person start-ups. We have worked with a multitude of large corporations; in fact, one of our…
Marketing and Business Development Services
The simplest way to understand our services is in 3 stages: 1) Market Research, 2) Developing a Strategy (a plan) and 3) Executing the plan with a variety of support services. There is a natural flow to these, because you need good research to steer your decisions into a plan, and you need a good…
Publicity Gone Bad
Transparency in Surviving Negative PR Whether it’s an inappropriate social media post, an employee gone wild, or a poor review, there are ways to weather that PR storm. There’s a saying, “Life is 10% what happens to you, 90% how you react to it.” The same is true when dealing with a situation gone awry…
Tourism’s Shift to Customer Engagement
There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…
Determining Your Platforms
Where the Clients Are: Determining Your Platforms By now, you’ve decided that your business needs a social media presence in order to compete in today’s market. But wait– that doesn’t mean you should head online to open an account on every social media platform out there. More doesn’t necessarily equal better; in fact, you should only begin…
