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THE BLOG

Personal Branding

Online Personal Branding: You in a Crowded Online World Caught an interesting presentation today by Gary Kovacs, CEO of Mozilla, the developers of Firefox, on “How to Stand out in the Noise of the Internet”. The focus of the presentation was personal branding.  He talked about how he uses a personal dashboard to monitor the…

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Brand Food for Thought

There are a herd of sacred cows about the professional services brand, not the least of which is the unadventurous perception that professional service brand is more successful the more elitist it is, the more luxuriant the experience for the customer, as if the word “services” stipulates such strict superlative. With this comes the idea…

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Professional Services Branding

The Professional Services Brand Consumer goods and their brands are largely inseparable in their markets.  Coke and Pepsi deliver globally recognized products to customers using a rigid formula for production and packaging that never varies, no matter where in the world the product is sold.  Neither soft drink manufacturer would imagine doing it any differently.  …

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Keynote Speaker Launch

A New Chapter as a Keynote Speaker Have you ever had a career experience that impacted that you so much that you feel it could greatly affect your future?  This is mine — perhaps because it help me see myself in a new light. On Friday, I had the amazing experience of delivering a new…

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Market Feasibility Research

How to Know if a Product or Service Idea will Sell I have been chuckling to myself over the number of wire-frame and inflatable snowmen on lawns here in CALGARY, ALBERTA, CANADA!!  WHY do people buy these things?  I bet no market researcher in his or her right mind would have said anyone could actually…

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Strategic Marketing for 2013

A New Year, a fresh start! Our motto here at Tenato is “Think Forward. Move Forward.” So we thought we would provide some ideas and recommendations to help you think about the year ahead and how to find your focus. Here are 5 points to consider when planning your strategic marketing and promotional mix for…

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