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THE BLOG

Lessons from the Super Bowl

By now we’ve all suffered the deflating surprise ending of the Nationwide Super Bowl commercial or heard about it online. We’ve watched #leftshark hit himself in the face under the guise of “dancing” and explained to our children why Missy Elliott’s appearance was way cooler, really, than Katy Perry’s. Many of us have even giggled…

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What Does Digital Marketing Look Like in 2015?

Over the last few years, digital marketing has been growing in popularity and has quickly become a key piece in any business’s marketing plan. However, 2014 was when it saw its biggest push to mainstream usage across many industries and this pattern will continue into 2015 as it goes from being “the thing to do”…

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Social Media Etiquette for the Holiday Season

During the holiday season, the rules of social media etiquette shift slightly although it is not always noticeable. People are more boisterous, generous and engaging – after all, tis the season of giving and good cheer! Your social media approach should follow suit for the holiday season while aligning with your brand. As we get…

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Tracking Your Marketing

I attended a great presentation this week, put on by the Calgary Marketing Association.   The speakers were Jeff Nelson and Jake Blumes, both friends and colleagues of mine, but whom I had never seen collaborate before on a presentation — and the result was very eye opening. Tracking Metrics Jeff first talked about marketing…

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Never-ending Content

Can You Run Out of Content for Your Blog? At our Team Tenato pow-wow recently, an interesting topic of discussion came up:  Can we really create indefinite content about any subject (for example, a client in the plumbing industry)?    Isn’t there only so much to write in a given blog? An “Academic” Analogy When…

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Media Buying

What Does a Media Planner / Buyer Do? As a marketing consultant, one of the most frequent questions I often get is, “What kind of marketing really works?” to which I, of course, will have to respond, “That depends on what kind of business you have, and who you are trying to target.”  And further,…

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