Tenato logo

THE BLOG

How to Market a Restaurant, Hotel, or Attraction: 10 Helpful Tips

We just became the newest members of Tourism Calgary!   This is going to be an excellent way to build on our hospitality marketing base.  So, we thought we’d give you some fresh and original marketing tips, designed for attracting visitors to your exciting destination. Do-it-yourself market research.   Have you asked anyone you trust to mystery…

Read More…

Social Monitoring vs. Polling

Could Social Media Monitoring Have Better Predicted the Alberta Election Results? After reading Joanne O’Connell’s post “Why Were the Polls Wrong?”, I was intrigued by her insight and wondered if social media could shed some light on why there was such a difference between the polling vs. actual results. As Joanne stated, this election had…

Read More…

Twitter Phishing and MMF

Mass Marketing Fraud, and What Needs to Be Done About It Last night I was surprised to receive a note in my email inbox notifying me of a direct message (DM) from Twitter.  The message was from a high-profile businessperson that I follow; a CEO of an industry association.  The message read “Hi someone is…

Read More…

Going Viral

Sustainability and the Art of Going Viral: a passing fad or the real thing? In an early April e-mail from my brother in Geneva I got excited about social media and its power to animate the hearts and minds of younger generations. Can a viral campaign raise awareness, understanding or support when it ‘goes viral’…

Read More…

Twiends Seeding Results

Assuming you checked out my blog 3 days ago, you’re aware that I ran a little test with an online tool called twiends.com which is a “seeding” method used to get people to follow your account on Twitter. As soon as I bought and released my “seeds” the followers shot up to 405 from about…

Read More…