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THE BLOG

The Temptation of Greedy Marketing

In the 1987 movie “Wall Street,” the main character, investor Gordon Gecko boldly states that “Greed is good.” And as a business owner and marketer myself, I understand where he is coming from. But I can only agree up to a point. Greed (or perhaps we might call it ambition) to achieve a few of…

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The Marketing Mix on Marijuana

What will the future of legalized cannabis in Canada look like? In light of complex regulation, many have been left dazed and confused where the marketing of marijuana is concerned….

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Marketing Trends: Finding a Strategy that Endures

Customers are favouring individual personalized experiences, and one-size-fits-all strategies are on the way out. If it’s mass merchandise you’re selling, you need an online store and an in-store experience that will really matter to the customer….

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Alberta Outlook 2017

I was out for a beautiful walk in my neighbourhood recently and was surprised to see just how much fruit is still on the trees despite the snow. It made me think about the adversity we’ve faced in our province in the past year, and yet how much opportunity is still out there to be…

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Tourism’s Shift to Customer Engagement

There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…

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Canadian Visitation Trends

Destination Canada publishes a monthly snapshot of overall tourism. It is a great source of data and is good for seeing trends. Like many statistical reports, the trade-off is timeliness. Generally, there is a two to three month lag, which really isn’t too much of a problem for long term planning. Source So, what do…

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