A Round-Up of the 2014 GRIT Report, Part 3 The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s Marketing…
Category: News at Tenato
Blogs about new things happening at Tenato Strategy, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
New Research Trends: Part 2
A Round-Up of the 2014 GRIT Report, PART 2 The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s Marketing…
New Research Trends: Part 1
A Round-Up of the 2014 GRIT Report, PART 1 The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s Marketing…
Lessons from the Super Bowl
By now we’ve all suffered the deflating surprise ending of the Nationwide Super Bowl commercial or heard about it online. We’ve watched #leftshark hit himself in the face under the guise of “dancing” and explained to our children why Missy Elliott’s appearance was way cooler, really, than Katy Perry’s. Many of us have even giggled…
The Boss is a Woman
Yes, Tenato is a woman-owned business. And I’ll speak in first-person — sometimes being a woman business owner is not the easiest gig. A woman friend/client of mine and I were discussing the subject recently. It’s all good for the fellas to take clients for drinks after work, but if a woman does this…
Together in Tourism Marketing
Whether you’re a tourism marketing board or a business in the hospitality sector, here’s some insight that can help you think a little more deeply about your marketing. Recently, we attended a presentation by Tourism Calgary on their 2015 – 2017 Strategic Plan. Chairman Rod McKay talked about a few basic areas of focus,…
