I attended an excellent presentation last week, put on by the Canadian Public Relations Society in Calgary. The speaker was recently appointed CEO Tammy Moore of ALS Canada, discussing her experience this past summer with the unexpected Ice Bucket Challenge and the astonishing success that came with it. I had not participated in the challenge,…
Category: News at Tenato
Blogs about new things happening at Tenato Strategy, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
Tracking Your Marketing
I attended a great presentation this week, put on by the Calgary Marketing Association. The speakers were Jeff Nelson and Jake Blumes, both friends and colleagues of mine, but whom I had never seen collaborate before on a presentation — and the result was very eye opening. Tracking Metrics Jeff first talked about marketing…
Marketing to Youth
My 14-year-old daughter, Liz recently attended the well-hyped “We Day” event in Calgary this week. Liz had done extra loads of volunteering at school and written an eloquent essay in order to be chosen from her school to attend. So, when she got home on Monday, I asked her what she thought of it, expecting her…
Media Buying
What Does a Media Planner / Buyer Do? As a marketing consultant, one of the most frequent questions I often get is, “What kind of marketing really works?” to which I, of course, will have to respond, “That depends on what kind of business you have, and who you are trying to target.” And further,…
Humour and Buzz
Using Humour to Neutralize Bad Social Media I recently read a great saw a comedic bit roasting Canadian company, Lululemon, on the Jimmy Kimmel late night show. Seems Jimmy Kimmel had some fun envisioning the “next generation” of even tighter yoga pants that Lululemon might consider offering: spray on yoga pants. The satirical ads…
Anti-Spam Part 2
CTRC’s Anti-Spam Law Something smells like…. Well, I have been suitably rattled after watching the presentation on Canada’s new Anti-Spam legislation, in effect this July. One of the key points made by the presenter, Martin Kratz of Bennett Jones, was that this was a piece of legislation that bypassed a public consultation process before…
