This long weekend, I watched ALL SIX Star Wars episodes, in “chronological” order, i.e. Episode 1, 2, 3, 4, 5, and then 6. Never having done this before, it was quite eye-opening and perhaps “sunk in” better than it ever did before. Central to the story is the theme of Good versus Evil. Some things…
Category: News at Tenato
Blogs about new things happening at Tenato Strategy, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
Pronouncing Brand Names
You say Ten-AY-toh, We Say Ten-AH-toh I was on Twitter this recently and ran across a gentleman with an extremely tricky-looking last name. When I asked him how to pronounce it, it was actually quite simple. Having a pet interest in word origins and words in general due to being in the branding biz, it…
Loyalty Marketing
I had a terrific meeting with Jason Jones of Vertical Motion in Calgary yesterday, and he showed me his company’s latest product, called eTrove — a loyalty marketing platform. While large companies such as Shoppers Drug Mart and Starbucks typically have multi-million dollar loyalty card programs, smaller and mid-sized businesses often find it very difficult…
Passion with Purpose
The Secret Art of Volunteering: Presentation Review When I sat down to listen to Ken Lima-Coelho’s presentation last Friday, I didn’t expect to learn anything new. How pompous is that? What could he possibly have to say in a talk called Strategic Volunteering: Strengthening your Community while Building your Business that wasn’t obvious and hadn’t…
Marketing Predictions 2014
It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…
Merry Christmas!
Just wanted to say Merry Christmas to all our wonderful clients, suppliers, friends and colleagues. We’re being “blessed” with a VERY white Christmas here in Calgary, and although the roads are a complete mess, the snow has certainly gotten us all in the spirit! Here are some of Team Tenato’s top “moments” of 2013, just…
