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THE BLOG

Remarketing: Is it Magic or Murder?

Many years ago my Mother made the unfortunate discovery that I seem to have an uncanny eye for picking out flattering clothes for her – things that she wouldn’t have picked out herself, but that she loved once she had them on in the change room. Thus began my burden, taking my amazing Mom shopping…

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When Marketing & Politics Collide

Millions of Albertans will participate in this year’s provincial election which takes place April 16, 2019. The lead up to this election has felt different than usual as politics is increasingly influenced by marketing. Demographic shifts and technological advancement are both to credit for this trend. This year will mark the first time that eligible…

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Knowing When to Go (to the Media)

There are different kinds of stories the media will take hold of – stories about cute things, about young people and old people doing amazing things, about money. So how do you, as a business owner, get into that stream of having your story told?…

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Marketer? Market Thyself!

When there’s a job opening here at Tenato, we get a large number of resumés to read through. I’ve recently done a little bit of preliminary screening of job applicants, and I notice things. Now, I’m no expert in job hunting, but I can offer some tips based on the boss lady’s hiring expectations. It comes down mainly to the cover letter; for starters, try including one……

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