At Tenato, we support your overall strategy with a modern approach to public relations that integrates traditional, online and social media. We focus on generating positive media, as opposed to avoiding negative media or offering crisis communications. The tools of engagement in this field have evolved dramatically in the past few years, but the underlying…
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We are often asked, “How will I know if my plan is working?” The simple answer: if it’s working, it will generate profitable sales. However, sales can grow or decline from forces that are unrelated to your plan, such as loss or gain of a major account, a surprise change in legislation, or turbulent economic…
