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THE BLOG

Who is your Client: The Company or the Contact?

Before we start, I want to point out that since I am not a lawyer, this is not a legal opinion. It is simply the perspective of a very dedicated marketing consultant and business owner with over twenty years of experience. But if you’ve lost any clients recently, and are feeling a little beaten up, this article may be exactly…

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5 Things to Improve Customer Service during Busy Times

Your business is running at capacity. You are as busy as you ever imagined you’d be.  Everything is good, right? Wrong. When businesses reach capacity, so much effort goes into keeping things going – ordering inventory, hiring staff, keeping staff, losing staff, tracking sales, making deposits – that customer service and implications for the longer…

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How Campaigns Fail

  I’ll confess straight up, that today’s blog is part cautionary, part rant, and part pitch. So read at your own risk. Here’s the thing… firms in the marketing industry almost all have the best of intentions: to achieve real revenue growth for their clients. But to actually do this requires a tremendous number of…

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Experiential Tourism

  There’s lots of talk about experiential tourism being the hottest new trend in tourism, because it is something that any destination can do, and probably should do. But what is it? And how does it fit into your marketing plan? What is Experiential Tourism? Experiential tourism is a form of tourism that allows travellers…

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Welcome, Marj Smith!

We are delighted to announce that Marjorie (Marj) Smith has joined our growing team as a Business Development Associate. With over 20 years in oil and gas as a senior Landman, Marj is a seasoned negotiator who has handled major projects in property acquisitions, divestitures and community relations.  She is known as a creative, win-win…

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Keynote Speaker Launch

A New Chapter as a Keynote Speaker Have you ever had a career experience that impacted that you so much that you feel it could greatly affect your future?  This is mine — perhaps because it help me see myself in a new light. On Friday, I had the amazing experience of delivering a new…

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