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THE BLOG

Developing a Sales Process

The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….

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Knowing When to Go (to the Media)

There are different kinds of stories the media will take hold of – stories about cute things, about young people and old people doing amazing things, about money. So how do you, as a business owner, get into that stream of having your story told?…

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Inspired Connections at Globe Forum

I was thrilled to attend the Globe Forum in Vancouver (March 14 – 16), which is a technology show focused on emerging clean and renewable energy technologies. Not only were there many fantastic speakers, but simply meeting many tech entrepreneurs was quite inspiring….

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How to Strategize a Better Business Offering

Whether you’re a product-based company or a service-based company, you may want to develop your offering so that you can make more revenue per sale, be more competitive, and also solve your client’s problems better than you are currently doing….

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Office Open in Vancouver, With a Bang!

A few months ago, our Art Director, Samantha Boone moved out to Vancouver and helped us to set up an office in the Gastown area of Downtown Vancouver. We are very excited to be able to build on this development and expand our service area to the lower Mainland by offering our full range of…

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