The team at Tenato is thrilled to welcome Ali Jakubec, a highly experienced communications strategist with over 20 years’ experience in complex, national-scope organizations. Ali has a unique backstory with Tenato, starting in 2008, when she was a client of ours while working with the Competition Bureau of Canada. Together we worked on a national…
Category: Business Planning
Topics related to business planning and business strategy
Contingency-Based Pricing
Is “Skin in the Game” a Good Pricing Strategy? Contingency-based pricing refers to a price based on taking a share of the results provided. It’s usually set as a percentage of the value, especially when that value can be easily quantified. For example, personal injury lawyers often will work on contingency because the winnings in personal injury…
Why a Business Vision Matters
Imagine your company is doing almost zero marketing. That’s not hard for some, because for countless companies, it’s surprisingly close to the truth. But really, here’s what happens when a company fails to market itself……
9 Ways to Pivot Your Service-based Business during the COVID-19 Pandemic
While it might seem obvious that manufacturers are being called to assist in the battle against COVID-19, service businesses also have a critical role to play. Some service businesses may also find they need to change-up their services, i.e. pivot to fulfill the needs in the market. If you own a service-based business, there are…
Strategically Preparing your Business for Coronavirus COVID-19
The coronavirus COVID-19 has already taken the world by storm, with some geographic regions and industries feeling it worse than others. With the new pandemic announcement, everyone needs to start thinking about how to prepare. Now is the time to take a look at what your business can do to adjust for this very unpredictable…
Native Advertising: The Revival of Branded Content
It’s becoming increasingly hard to reach, let alone engage, new audiences. Which has meant that marketers have had to find creative ways to advertise….
