If you are an entrepreneur and looking at launching a tourism business in Alberta, 2020 could be a great time to do so….
Category: Business Planning
Topics related to business planning and business strategy
Tips for Marketers on Surviving and Thriving in a Digital Information-Overload Age
It’s hard being a marketer in this day and age. I know that, and not because I am a marketer. Rather, I am a strategist, measurement specialist and market researcher who works with marketers. I help them drill down to the nitty-gritty, granular detail of how well their marketing is working, understand the stages of…
Remarketing: Is it Magic or Murder?
Many years ago my Mother made the unfortunate discovery that I seem to have an uncanny eye for picking out flattering clothes for her – things that she wouldn’t have picked out herself, but that she loved once she had them on in the change room. Thus began my burden, taking my amazing Mom shopping…
Starting is Not the Hardest Part
Getting started is certainly a challenge to overcome, however, seeing through a business idea is where most people fail….
Conversations on Cultural Tourism in Vancouver’s Chinatown
As one of the city’s oldest neighbourhoods, determining what strategy will help the area sustainably flourish, while preserving its cultural heritage, is a critical one….
Culling Down or Divesting from Existing Offerings
Businesses often think about ways to expand their products and services, but sometimes, their offerings get so complex and disjointed that they cannot deliver on everything well. This is why it is wise to considering culling to focus on the things they do best. How do offerings get out of control? Sometimes mismatched lines of…
